
Höldur Car Rental
Iceland's largest rental operator. With over 8,000 vehicles (cars, campers, and RVs), they account for more than 30% of the country's entire rental fleet. They are also the Europcar franchisee for Iceland. Check Bílaleiga Akureyrar Höldur’s fleet through Travel to Iceland below.
4.6/ 5
485 reviews,
checked October 20, 2026
- Pickup
- Keflavík Airport
- In-terminal desk
- RV rentals include a short shuttle
- Deposit & payment
- $290-$620
- Debit cards not accepted, only credit.
- Visa, Mastercard, Diners & Amex
- From
- $231/ day
- Basic insurance included
- Unlimited mileage
Arrivals hall
$620 with Basic and $290 with Full Cover.
Latest verified live rate
Holdur Car Rental insurance coverage and conditions
To rent with Holdur, you need to be at least 20 years old, or 23 for luxury vehicles and 25 for motorhomes. You also need a license held for at least 1 year. If you are 18 or 19, there is a young driver fee of $14 per day. See insurance plans below.
YOUR DEDUCTIBLE450.000 ISKapprox per incident
PRICEIncluded
- Basic coverage
- Super CDW
- Gravel Protection
YOUR DEDUCTIBLE110.000 ISKapprox per incident
PRICE$29per day
Good to know
- Basic coverage
- Super CDW
- Gravel Protection
- Zero Deductible ($0 Self-risk)
- Includes All Basic & Plus Benefits
- Sand and Ash Protection
YOUR DEDUCTIBLEZero
PRICE$47per day
Good to know
- Zero Deductible ($0 Self-risk)
- Includes All Basic & Plus Benefits
- Sand and Ash Protection
- Windshield & Glass Protection
- Enhanced Super Collision Damage Waiver
- Comprehensive Icelandic Shield
What’s never covered, no matter which plan you choose
- Chassis, undercarriage, and wheel damageThis is strictly excluded across all Höldur coverage levels and protection packages, including roadside assistance.
- Water damage and river crossingsAbsolutely zero coverage offered. Excluded across all protection plans with no exceptions.
- Motorhome-specific wind limitsMotorhomes are not to be driven if sustained winds exceed 15 m/sec or gusts exceed 20 m/sec. Ignore it and damage occurs? You pay in full, coverage or not.
- F-roads without an approved 4x42WD vehicles cannot enter F-roads, Kjölur (35), or Kaldidalur (550). Breach of this rule carries a heavy fine equal to your deductible, plus full financial responsibility for all damages incurred.
- Reckless drivingGross negligence, unregistered drivers, driving under the influence, racing, test driving, and any intentional act are not covered.
- Closed roadsDriving on closed roads or tracks with no road number is forbidden outright.
These are a summary of the main insurance exceptions. The full list of damage and excess details is available in the provider's Terms and Conditions during the booking process. Some damage coverage varies depending on the insurance level you choose. Levels and prices are Bílaleiga Akureyrar Höldur’s, checked on October 20, 2026.
Höldur Car Rental pickup locations
Inside Keflavík International Airport
Welcome desk right in the Arrivals hall.
- For both cars and RVs
- Ticket machine available
- 1After clearing customs, look for the green desk marked Europcar-Höldur.
- 2Keflavík International Airport desk is open daily from 05:30 AM to 02:00 AM in summer and 05:30 AM to 01:00 AM in winter.
- 3Find the ticket machine and tap Europcar, then Motorhomes and Campers. You’ll get a Priority Ticket so you can skip the main line entirely.
Pickup at any given address
A shuttle service to hotels
- Keflavik town only
- Free service
- 1This service operates from 8:00 AM to 05:00 PM
- 2This shuttle operates exclusively for hotels within the local Keflavík area code.
- 3A dedicated shuttle will pick you up at your hotel and drive you to the rental office.
Njarðargata – Fluggörðum skýli 23, 101 Reykjavík
Near Hallgrímskirkja and Reykjavík Domestic Airport.
- Close to the city center
- Car rental services
- 1Mon–Fri: 08:00 AM–06:00 PM · Sat: 08:00 AM–05:00 PM · Sun: 09:00 AM–05:00 PM.
- 2A practical choice for central stays or domestic flight connections, without the Keflavík detour.
- 3Easy access to public transport and nearby car parks.
Höldur Car Rental reviews & ratings
Directly pulled from Google, exactly as they rank them. No manual selection or reordering on our end.
4.6/ 5
Based on 485 Google reviews verified on October 20, 2026. Stars rounded down.
4 weeks ago
We rented a camper van from Europcar for our trip around Iceland, and the experience was absolutely seamless. The staff was incredibly nice and super helpful right from the start. They took the time to explain every detail about the camper, ensuring we knew exactly how everything worked before we hit the road. It was also incredibly reassuring to know that they were ready to assist us over the phone at any point during our trip if needed. The whole process was quick, efficient, and highly professional. If you are planning to travel around Iceland, I highly recommend renting from them! Greetings to Polish Team!
4 weeks ago
This was an absolutely wonderful company to rent from. We rented a motor home for 14 days. They kindly showed us all of the working components of the motor home- how to turn on/off heater, water heater, etc. where the propane tanks were, how to dump grey water/waste etc. they provided a tablet that had the basic apps on it-camping locations in Iceland, road conditions etc. the app also provided wifi for us as well. Further, anytime we had a question, we could text or call them via WhatsApp with our questions & they would promptly reply. The RV itself was clean, had comfortable beds, and was well equipped with pots/pans etc. the check in/check out process was smooth, and easy. Transportation to/from airport was easy as well. I would happily, and absolutely rent from them again!
a month ago
We had a great experience renting a motorhome from Europcar Holdur Motorhome Center in Iceland. The pickup process was smooth, and the staff were friendly and helpful in explaining the vehicle and its features. The motorhome was clean, comfortable, and well-equipped for our road trip around the country. The vehicle performed reliably throughout the journey, and the flexibility of having accommodation and transport combined made exploring Iceland much easier. The return process was also straightforward and efficient. Overall, a professional service and a great way to experience Iceland. Highly recommended for anyone planning a campervan or motorhome adventure.
2 months ago
We had a wonderful experience with this camper van rental. The vehicle was exceptionally clean, well-maintained, and performed flawlessly throughout our trip around Iceland. Thanks to this reliable vehicle, our family was able to enjoy an unforgettable journey and create many great memories.
Reviews are written by real people in their own language. We are not responsible for the content of each opinion.
Discover Höldur Car Rental’s fleet
Cars, campers and motorhomes from one of the largest fleet of Iceland. Check Höldur Car Rental’s fleet through Travel to Iceland.
Mercedes Campster
Starting from
$231 / day
Before $248
Toyota Hilux
Starting from
$300 / day
Before $323
Weinsberg Carabus 600 MQ
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$245 / day
Before $263
Weinsberg Carasuite 650 MF
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$263 / day
Before $283
Ford Transit Carado CV590
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$283 / day
Before $304
Weinsberg Carasuite 650 MF
Starting from
$298 / day
Before $320
Weinsberg CaraHome 650 DG
Starting from
$303 / day
Before $326
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